How consumers view the JD Power Report
Date Submitted: 09/10/2006 01:40:06
Category: / Literature / Creative Writing
Length: 2 pages (639 words)
Category: / Literature / Creative Writing
Length: 2 pages (639 words)
Webster defines 'quality' as "Having a high degree of excellence" or "an inherent or distinguishing characteristic". But some consumers define quality under different standards. When it comes to car buying, some consider the 2,000 page JD Power report the bible of the car industry. This report states the ranking system of car manufacturers every year. "It is particularly useful for advertisers wishing to target owners of specific types of cars, trucks/SUV's or imported vehicle owners …
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…amp;lt;Tab/>economist.com
Vlasic, Bill and Eric Mayne. "New car quality complaints drop;
<Tab/>Hyundai leaps to No. 3; Big boast gains." The Detroit News.
<Tab/>29 April 2004.
White, Gregory L. and Norihiko Shirouzu. "What's in a Car-Quality
<Tab/>Score?---J.D. Power Report Isn't a full Performance Guide
<Tab/>for Consumers." The Wall Street Journal. 30 May 2002.
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