Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of Marketing Research.

Desirably, marketing research can be classified or defined as the collection of any facts relevant to a marketing decision. But to be more specific and accurate to the definition, It can be defined that Marketing research is, "The systematic collection, analysis and interpretation of information relevant to marketing definitions", (Hague, Hague & Morgan, 2004 p.11). The word "marketing research" in today's business environment was not as trendy as it is now. There are a few …

…as well as the ways which marketing can be introduced and accepted as a business philosophy. REFERENCE: Tim, D. & Malcolm, M 1995, 'The role of marketing past, present and future', vol. 1, Iss. 1, pp. 54. Retrieved April 7, 2006 from Proquest Database Paul H., Nick H. & Carol-ann M. 2004.Market Research in Practice: A guide to the basics, Kogan Page, U.K. Thomas L. F. 2000. The Lexus And The Olive Tree, Farrar, Straus Giroux, U.S.A