If you must persuade your audience to take some action, aren't you being manipulative and unethical?

First let us begin by defining the words manipulative and unethical. As defined by http://dictionary.reference.com/, manipulative is to influence or manage shrewdly or deviously, and unethical can be defined as not conforming to approved standards of social or professional behavior. According to our textbook, persuasion is the attempt to change someone's attitudes, beliefs or actions. (Page 265 Para. 1) This does not mean that it has to be done in a dishonest or devious …

…help I may not have decided with an online education course, which has proved to very rewarding. Another thing is when people are approached for donations they are more likely to donate, than seeing an ad or donating on their own. Resources: 1) Dictionary.com http://dictionary.reference.com/ Accessed 19 June 2004 Provided definitions for the words manipulative and unethical. 2) Bovée, Thill, Schatzman (2003) Business Communication Today Upper Saddle River, NJ: Pearson Custom Publishing.