Industry Analysis of the Liz Claiborne Industry. Covering the business and marketing enviroment of the industry which makes it so successful.

Liz Claiborne, Inc. was started in 1976 Liz Claiborne, Art Ortenberg, Leonard Boxer, and Jerome Chazen. Liz Claiborne, Inc. designs and sells a large range of men and women's apparel and accessories. Also, they market fragrances for both men and women. Liz Claiborne is one of the leading corporations in the fashion and apparel industry. Their products are of high quality and has long been viewed as a high-end name brand. They expect their legacy to …

…environment so that they can prepare for the way the changes will impact the company as well as the industry as a whole. References Agins, Teri. "Claiborne Patches Together an Empire." The Wall Street Journal Marketplace 2 Feb. 2000: B1. Gordan, Joanne D. "It's Rocket Science." Forbes Magazine April 2002: 66-72. "Liz Claiborne" http://www.lizclaiborne.com . January 2003. Corporate Issue Liz Claiborne, Inc., Press Release. Retrieved Feb. 25, 2003 from http://www.lizclaiborne.com/lizinc/liznews/pr/press2003/default.asp