Ink B Plan Part 1

Executive Summary De'Sign is a consulting firm that assists investors, entrepreneurs, and small businesses. With an emphasis on marketing, we offer our clients a commitment that includes prospecting for ideas, product development, marketing research, and assistance in obtaining clients Write this section last. We suggest that you make it two pages or fewer. Include everything that you would cover in a five-minute interview. Explain the fundamentals of the proposed business: What will your product be? …

…location criteria as they will affect your customers. Is your location important to your customers? If yes, how? If customers come to your place of business: Is it convenient? Parking? Interior spaces? Not out of the way? Is it consistent with your image? Is it what customers want and expect? Where is the competition located? Is it better for you to be near them (like car dealers or fast-food restaurants) or distant (like convenience-food stores)?