Integrated Marketing Communication: Germany

In this paper we will outline a marketing communication program for XYZ, Inc.'s product in Germany. We will discuss the marketing communication components that we would use and identify the political, cultural, and social influences that would impact the marketing communication mix (personal selling, advertising, sales promotion, sponsorship, public relations, publicity, and direct marketing) for Germany. First we need to start by defining integrated marketing communication. Integrated marketing communication is a management concept that …

…political, cultural, and social influences barriers are taken into consideration when implementing a marketing communication plan then an organization will be successful in entering that market place. Reference: Wikipedia, The Free Encyclopedia (2003), Germany, retrieved July 25, 2006 from www.google.com on the World Wide Web: http://en.wikipedia.org/wiki/Integrated_Marketing_Communications Cateora, Philip R., Graham, John L., (2004) International Marketing, Retrieved July 25, 2006 from University of Phoenix, Resource https://mycampus.phoenix.edu/secure/resource/resource.asp