International marketing plan
Date Submitted: 09/10/2006 00:02:17
Table of Contents
Preliminary International Marketing Plan 3
Research & Development: 3
Cultural Awareness: 4
Legal Issues: 7
Human Resources Management: 9
Information Technology: 10
Product Adaptation: 10
Future Expansion 12
Financial Plan 13
Pricing Policy for Market Penetration 15
Financing Company Global Operations 17
References 19
Citations 20
International Marketing Plan
Preliminary International Marketing Plan
Any company located in the United States (U.S.) that wishes to substantially increase return on investment, market share, and sales may have to look to international markets in order to
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York, NY. M. Shanken Communications, Inc
Masciana, E. (1996). Shortcuts on wine. Everything the wine lover needs to know. Santa Barabara, CA. Capra Press.
McCarthy, E. & Ewing-Mulligan, M. (1998). Wine for dummies (2nd ed.). Foster City,
CA. IDG Books Worldwide, Inc.
Theodosiou, Marios; Katsikeas, Constantine S. (2001). “Factors Influencing the Degree of International Pricing Strategy Standardization of Mulitnational Corporations”.
Zraly, K. (1998). Windows to the world. Complete wine course (1999 ed.). New York,
NY: Inhilco, Inc.
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