Internet Article Summary: Strategic Planning University of Phoenix MGT 330: Management: Theory, Practice, & Application

Strategic Planning <Tab/>In the article, Strategy from the Porch, the author illustrates an interesting approach to the planning process. "Planning involves setting goals and identifying the courses of action for achieving those goals. It therefore also requires identifying opportunities and threats, and balancing these with the strengths and weaknesses of the enterprise" (Dessler, 2001,p.52). As the first key function of what managers do, planning is critical to the success of …

…decisions after listening to their heart and their heads. This intuition is that "gut feeling" we all have as human beings in deciding many things in life. My company paralleled quite a bit of the process in this article. My only recommendation is that we listen not only to our heart and our head, but pay attention more to exercising the "gut" and doing what we know is right for the customer in the end