Introduction to marketing

Marketing Introduction Paper I work for Sorrento Networks Corp., a leading metro and regional DWDM optical networking vendor with customers worldwide. Our product lines include optical access, optical transport, and networking management solutions, plus a diverse set of frequency synthesizers, video and & RF transmissions systems, and routing systems. We are headquartered in San Diego with offices in Dallas, Stuttgart, Paris, London, Singapore, and Beijing. Sorrento Networks was formed in 1997, but its lineage goes back …

…that bandwidth demand remains robust. Networking traffic continues to grow at a phenomenal rate of 50-60% annually. While substantial fiber capacity exists in the network backbone, DSL and cable modems- along with the increase needs for wavelength services by enterprises- are generating strong demand as the network edge. Accordingly, metropolitan networks are poised for future growth. It is the metro arena where Sorrento thrives and the company's solutions are strategic and mission-critical to its customers.