Johnson & Johnson and Proctor & Gamble Companies

Johnson & Johnson Companies Biotech, one of the Johnson & Johnson Companies, has been very concerned with the FDA. The FDA has started to get very strict on what drugs they let in the market; since, the incidents with other well known drugs such as Phen-fen and Lotronex were pulled from the market for safety concerns. They have started to get "gun-shy" with putting other drugs on the market. The FDA will be …

…and is used by many companies big and small. References: Jed Seltzer (2002). Safety Concerns Downfall for New Drugs. Herald-Leader. [on-line], Available: http://www.siliconvalley.com/mld/kentucky/news/politics/4030869.htm Unknown (2003). Blood on your hands? Then change Brands. Uncaged Campaign. [On-line], Available: http://www.uncaged.co.uk/pg.htm Eugene Eric Kim (2002). TRIZ: Theory of Inventive Problem Solving. Business Diagnosis and Monitoring. [On-line], Available: http://www.netgm.com/tools/useful_stuff/useful_stuff_innovation.html