Jury

"Jurors will vote with their hearts, and then find the legal hook to hang their emotions on," a law professor advised me almost 20 years ago. In other words, rather than basing their decisions on the law, jurors vote according to their feelings - and then decide the law they will use to justify that decision. Perhaps the reason so many people were outraged by the O.J. Simpson case was because it was such a …

…the defense can feel good about rewarding the entrepreneurial spirit. Conclusion Jurors make decisions based on their feelings. They use the facts to justify the way they feel. A savvy trial attorney knows how to sell feelings through compelling stories. A skilled advocate knows how to keep the jurors focused on the big picture, even while putting on the complicated, technical and often confusing evidence. A persuasive presenter knows how to sell benefits, not features