Kellog's business case
1. How much were the traditional marketing strategies pursued responsible for Kellogg's downfall?
2. What is the underlying cause of the loss of market share for Kellogg? Has the company responded in appropriate ways? Justify your answer.
1.What business is Kellogg's in?
The Kellogg's Company, headquartered in Battle Creek Michigan, is the world's largest producer of cereals with annual sales over nine billion. Their cereal line is flag shipped by their venerable Corn Flakes, but also includes …
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…fairs through the Web.
Promotion Marketing:
From this group comes the familiar items of Kellogg promotions, including packaging, premiums, coupons and point-of-purchase materials that consumers see in grocery stores. These services are part of the total marketing effort and connect the strategies of marketing and sales.
Nutrition Affairs:
This group works with nutrition and health professionals to provide nutrition information on Kellogg products to consumers and professionals.
Product Communications/PR:
This group handles public relation
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