Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework.
TO:Will Fleming
From:Antony Clark
Module:Integrated Marketing Communications
RE:Kraft Foods
Abstract
In light of recent findings relating to child obesity, Kraft foods have taken steps to 'diffuse the obesity time-bomb' through implementing ethical initiatives based in the following areas:
Product nutrition
Marketing practices
Consumer information
Public outreach and dialogue
The following marketing plan is based upon Chris Fill's Marketing Communications Planning Framework (2002).
The intention of the plan is to use integrated marketing …
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…national statistics http://www.yourcounty.co.uk/business/busnewsarchive/171203b5.html
14. www.overture.com
15.http://www.carltonscreen.com
16. www.peakvision.net
17. http://www.ipcmedia.com/frameset.html
18. www.ipm-uk.com
19. www.miceideas.com
20.http://www.switch-web.co.uk/
Bibliography
Marketing Communications, Chris Fill, Second edition, Prentice Hall, ISBN:0-13-010229-6
CIM Course book, IMC, Chris Fill, 2003-2004, Butterworth Heinemann, ISBN: 0-7506-5963-7
Internet Marketing, Chaffey, Mayer and Johnston, 2000, Prentice Hall, 0-273-64309-6
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