Large Companies and the Possibility of Real Innovation.
Date Submitted: 09/10/2006 03:06:00
This paper examines the question of whether it is possible for a large company to be truly innovative, with particular emphasis on the Microsoft Company.
Large Companies and the Possibility of Real Innovation.
Large companies have unique issues when it comes to being innovative. Unlike small companies that have the luxury of finding a niche market for unusual and out of the ordinary products and services, relying as they do on their core group of
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