Lufthansa 2000: Maintaing the Change Momentum
Date Submitted: 10/11/2004 00:52:48
Flinders University of South Australia
COMM 9009
International Business Policy and Strategy
Case Study Analysis
Lufthansa 2000: Maintaining the Change Momentum
Author:
Christian Gerlach (9905388)
June 2004
Table of Contents
Executive Summary<Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>3
1.0<Tab/>Introduction&
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Steinborn, D. 2003, 'The crane keeps aloft', Forbes Global, [Online], vol. 006, no. 4, Available: Gale Group/Expanded Academic ASAP [9 April 2004]
Wheelen, T. & Hunger, D. 2000, Strategic Management Business Policy, 7th edition, Prentice Hall International, London
Zea, M. 2003, Is airline industry risk unmanageable?, [Online], 2004 copyright, Available: http://www.mercermc.com/Perspectives/Specialty/MOT_pdfs/4-Is%20Airline%20Industry%20Risk.pdf [9 April 2004]
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