MARKETING ALLIANCES AND SUCESS FACTORS
EXECUTIVE SUMMARY
The purpose of this paper is to provide a broad overview of the extent and nature of alliances. It seeks to answer some basic questions about alliances in the Business to
Business marketing arena. Are alliances as extensive as the discussions and anecdotal evidence suggests? How have their numbers and character changed over time? Who are the participants? Are the most common alliances between Marketing companies? How are they structured and how much …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…Working paper, Graduate School of Business, University of Chicago, 2002. Available on the Internet at home.uchicago.edu/~dtrobins/working/alliances20.pdf
Hart, O. D., and Moore, J. "Property Rights and the Nature of the Firm," Journal of Political Economy (98: 6), 1990, 1119-1158.
Bakos, J. Y., and Nault, B. "Ownership and Investment in Electronic Networks," Information Systems Research. (8:4), 1997, 321-341.
Segal, I. R.; and Whinston, M. D. "Exclusive Contracts and Protection of Investments," RAND Journal of Economics (31:4), Winter 2000, 603-633.
Need a custom written paper? Let our professional writers save your time.
Not a member yet?
