MARKETING OF ENERGY DRINKS - PRODUCT MIX, PACKAGING
Date Submitted: 10/29/2004 03:33:09
Category: / Business & Economy / Management
Length: 17 pages (4668 words)
Category: / Business & Economy / Management
Length: 17 pages (4668 words)
Table of contents
Introduction<Tab/>3
1<Tab/>Naming and Packaging: marketing mix tools of the product<Tab/>4
1.1<Tab/>The products levels<Tab/>4
1.2<Tab/>Naming<Tab/>5
1.2.1<Tab/>The visual distinctiveness of a brand<Tab/>5
1.2.2<Tab/>Selecting the …
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…middot;<Tab/>www.red-eye.com.au/classic.html
Articles :
·<Tab/>Glenn Martin, general manager, Frucor Beverages, The Age, May 2, 2001
·<Tab/>Spark Gale, "Sports and energy drink market expanding faster than other soft drinks", Food & Drink Weekly, February 23, 2004
·<Tab/>Marsha Barancik, "Bottle cans' have magnetic attraction", Beverage Industry, March 2003
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