MTV Case Study
Date Submitted: 09/10/2006 05:04:40
Category: / History / North American History
Length: 16 pages (4466 words)
Category: / History / North American History
Length: 16 pages (4466 words)
1. Company Background
Music Television Channel was launched by the Media Company Warner Communication and credit card company American Express. The purpose of the company is to help the superstars of musicians to be different. During the year 1981, popular music emerged and it can be enjoyed through radio station or tape recorded. Although most of the music stars perform live at the audience but then they only reach a fraction of potential audiences. With the launching …
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…Web site: http://www.maharaja.lk/Activities/Companies/MTV01.html.
10.<Tab/>Real, M.R 1996, Exploring media culture: a guide, Thousand Oaks, California.
11.<Tab/>TV International 2003, "With channels in place, MTVN looks to stay in tune with original programming", 20 June, vol. 11, no. 12 (online InfoTrac Web).
12.<Tab/>Williams, K 2003, Why I (still) want my MTV: music video and aesthetic communication, Cresskill, Hampton Press, New Jersey.
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