Management Case Study: Nanshan Ski Resort.

Starting from November 26th this winter, Beijing Nanshan Ski Village will be celebrating its 5th skiing season. As a well-known skiing resort leading winter fashion and producing happiness, As a renowned ski resort leading in sport, fashion, and entertainment, Nanshan has long enjoyed its enormous popularity among ski lovers in Beijing, especially through its original ski-field design, comprehensive facilities, and exciting activities. Nanshan Ski Village has never ceased to learn from the experience of ski …

…cubic metre while underground water costs RMB 3 to 4 for each cubic metre. Being economical and environmentally friendly, snow making by regenerated water will become the new practice for all ski resorts. Through internationalised and scientific management techniques, Beijing Nanshan Ski Village is becoming a green brand representing fashion, health, and environmental protection. Information for my essay was graciously obtained from Ms. Su Bin at the Marketing Department of Nanshan Ski Village. Email: mkt@nanshanski.com.