Market Study Marketing 310 Kraft (Tang Instant Drink Mix & Oreo Cookies)
Product Brief / Situation
This paper is a conducted market study for the Kraft Foods Phil. regarding their product Tang orange juice and Oreo Cookies These are the product that we have taken into a research from the Kraft foods Philippines. We choose three of their leading products for our study, Oreo and Tang. The Oreo product is a chocolate sandwich cookie made affordable to the public by lowering down their price. Tang Ponkan-C is real …
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… marketing people. Help the tertiary outlets to be able to increase their capital; to be able to cover more areas for larger sales. Hire more merchandisers to be able to maintain constant supply and delivery of the products in every stores and outlets. Increase the promotions for Oreo and increase its distribution by deploying more salesmen in the areas in South Mindanao. Product sampling can also increase the sales growth of the Oreo cookies.
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