Market Trend

Denim and jeans are far from exiting the UK fashion scene, with a grip of new prospect to give the market added momentum. Bootcut, slim-fit, easy-fit, stretch, dark denim, dirty denim, whiskers, mud-washed, sand-blasted, over-dyes and resin baking are just some of the style and ultimate options helping to bring a new life into the traditional five-pocket jeans. In effect reinventions via fits, washes, colours, finishes and construction add to a 40% rise in UK jeans …

…although relatively few in this survey consider that jeans make them feel stylish. For women, however jeans have the added advantage of making many feel slim. Some 12% of women who wear jeans think that jeans make them feel slim, while a similar proportion consider that jeans make them feel young. Consumers like to be individuals these days and relatively few agree with the statement that they like to wear the same jeans as their friends.