Market plan
Date Submitted: 09/10/2006 01:54:49
Category: / History / War & Conflicts
Length: 24 pages (6671 words)
Category: / History / War & Conflicts
Length: 24 pages (6671 words)
Market plan
Executive Summary
The fast food industry's marketing plan discusses the products and services in detail. The plan will also cover the marketing strategies adopted by each company and will analyze the market trends and market needs. The target markets and the approaches chosen to address them are defined. It also discusses each competitor and the reasons for the industry's growth, the details about the advantages of using their products and services, their pricing, …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…and services. The company along with current target market will target the untapped and unexplored markets such as household market also.
References
1.Boyd, WH, Walker, CO, Mullins, WJ and Larreche, JC. (2002). Marketing Management; a strategic decision making approach (rev. 5th ed.). McGraw-Hill, New York.
2.Kotler, Adam, Brown & Armstrong. (2001). Principles of marketing. Prentice Hall, N.S.W.
3.http://www.rirdc.gov.au/reports/AFO/99_138.doc
4.http://www.tutor2u.net/business/marketing/segmentation_introduction
Need a custom written paper? Let our professional writers save your time.
Not a member yet?
