Marketing - Would You Buy This Apple?
Would You Buy This Apple?
Lead Story-Dateline: USA Today, July 15, 2002
The article discussed good advertisement establishes great brand images. Some examples used were Snapple, Kia, Sprint and the Apple computer, IMac. The following topics were discussed and evaluated by our team members, the role of Apple advertisements and "personality", advertising and the creation of brand success, market share as a primary goal and whether or not Kia's advertisement could be considered a success considering the …
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…IMac have created great brand images and the funny ad campaign by Kia has made a strong presence in the minds of consumers despite their ranking. Organizations will handle their advertising needs on case to case bases. Depending on what the goal of the advertising campaign is, will it then be deemed successful.
RESOURCE:
Duetschman, A., The Second Coming of Steve Jobs. Broadway Books, NY 2000
Kotler, P., Marketing Management eleventh edition. Prentice Hall, New Jersey 2003
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