Marketing Analysis of Costa Cafee in the UK.
Date Submitted: 09/10/2006 02:30:31
Category: / Society & Culture / Education
Length: 14 pages (3811 words)
Category: / Society & Culture / Education
Length: 14 pages (3811 words)
1. COMPANY ANALYSIS
1.1 Background
In 1971, Italian brothers Sergio and Bruno Costa started a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Within a few years they were so famous for combining their roasting business with premium coffee shops, that Costa Coffee quickly became a dominant name on the UK's high streets.
The Costa brothers opened the first Costa store in London in 1978 and growth expanded at the rate of two stores per …
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…amp;gt;Business Source Premier: A Coffee Shop's Grounds for Concern
*<Tab/>Keynote: The coffee bars and sandwich shop market
survey on consumers' attitudes and habits towards coffee shops (April 2002)
*<Tab/>Mintel: Hot drinks UK market
Coffee (January 2002)
*<Tab/>Euromonitor: Hot Drinks in the United Kingdom (March 2003)
The UK market for café & bar catering
Speciality Branded Coffee Shops (2002
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