Marketing Colorado Springs
Date Submitted: 09/09/2006 23:37:33
Category: / Society & Culture / Education
Length: 14 pages (3761 words)
Category: / Society & Culture / Education
Length: 14 pages (3761 words)
TABLE OF CONTENTS
1.0 Executive Summary 1
2.0 Situation Analysis 2
2.1 Market Summary 2
2.1.1 Market Demographics 2
2.1.2 Market Needs 3
2.1.3 Market Trends 3
2.1.4 Market Growth 3
2.2 SWOT Analysis 4
2.2.1 Strengths 4
2.2.2 Weaknesses 4
2.2.3 Opportunities 5
2.2.4 Threats 5
2.3 Competition 5
2.4 Product Offering 5
2.5 Keys to Success 5
2.6 Critical Issues 6
2.7 Historical Results 6
2.8 Macro environment 6
3.0 Marketing Strategy 6
3.1 Mission 7
3.2 Marketing Objectives 7
3.3 Financial Objectives 7
3.4 Target Markets 7
3.5 Positioning 8
3.6 Strategies 8
3.7 Marketing Mix 8
3.7.1 Product Marketing 8
3.7.2 Price 8
3.7.3 Promotion 8
3.7.4 Service 8
3.8 Marketing Research 9
4.0 Financials 9
4.1 Break-Even Analysis 9
4.2 Sales Forecast 9
4.2.1 Sales Breakdown ?Mail, Web Direct Sales and Convention Participation 10
4.2.2 Sales Breakdown ?Second Contact 10
4.2.3 Sales Breakdown ?…
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…employers and the infrastructure they require to be successful.
5.4 Final Statement
EDC is a community-based organization, funded by the community, benefiting the entire community.
Works Cited
Zikmund, W., & d扐mico, M. (2001). Marketing. South-Western College
Publishing: Cincinnati, Ohio.
Laden, Rich (2003, October 25). Development Official Leaving: Changes needed,
recruiter says. Colorado Springs (Colorado) Gazette.
Retrieved October 13, 2003, from http://www.coloradosprings.org/
Economic Development Corporation (EDC) Marketing CD
Economic Development Corporation (EDC) Report on the Ec
Need a custom written paper? Let our professional writers save your time.
Not a member yet?
