Marketing Management: Hurricane Island Outward Bound School

Case Analysis: Hurricane Island Outward Bound School PURPOSE OF THE REPORT Hurricane Island Outward Bound goals for 1987 were: * Continued growth * Financial stability To realize this, Mr. Chin is determined to deliver three marketing objectives: * 2,700 students * 47, 800 Student Program Days (SPD) * $3.4 million in revenues Mr. Chin has developed four marketing proposals for 1987. The purpose of this analysis is to: * Evaluate the strength and weaknesses of each proposal * Recommend what plan should be adopted, rejected, or modified and …

…ways including conferences, presentations, pamphlets, and mailings. The timing of the advertisements needs to be centered on the course seasons in order to effectively advertise in time for the seasons in question. Each aspect of the marketing mix needs to be integrated to effectively increase the impact of the marketing plan. The entire plan needs to be directly related to the mission of the organization to carry on the vision of the founder and employees.