Marketing Project

Part I The WestPoint Stevens Company is America's largest producer of bed and bath accessories, a prominence attained through inventive marketing, low-cost production, and inventive design. In the year 2000, The WestPoint Stevens Company enjoyed sales of nearly $1.8 billion, and had 27% of the market share in Bed and Bath accessories. They were also the industry leader in sales growth, low-cost production, and had award-winning marketing for their product line. The company is the leading supplier to …

…its own web page. This way, we can advertise our site in the magazines and commercials. A lot of the time people come home from work and surf the web. Our goal is for them to remember seeing our commercial or advertisement and go to our website. We will create a new flashy design advertising the Hypo-Thermo Weather Pillow. This should increase sales because of the large amount of people who use the web daily.