Marketing Review of Baby Gap ads in Real Simple Magazine

Marketing Executive Point of View: The information available in this report is only valuable if you perform the research on a consistent on going basis, because by looking at only one issue and evaluating performance of the ads based on averages of other ads in the past is just stupid. As long as the measurement scale remains the same it is possible to get valuable information by comparing the scores one's ads had in previous …

…Gap ads go for the "awww" effect. They try to get the cutest baby or the cutest kid and make you say "awww". Few of their ads show any clothing whatsoever, but they implant that thought in the back of your head that says wow kids are really cute and if I know any or have any I will think Baby Gap, because those Gap babies are the cutest and I want the cutest too.