Marketing Strategy

MARKETING STRATEGY FOR NORTHWIND TRADERS GENERAL OVERVIEW Business Strengths Our extensive knowledge of the adventure travel industry is our greatest strength, in addition to our positioning in the region. Business Weaknesses The greatest weakness our business faces is our ability to handle new competition. Currently, we are the only providers of our services in the area, and any competitor that moves in will pose a threat to our stability. BUSINESS GOALS Profit Our current profit …

…through June, for a total of four months. BUDGET Annual Marketing Budget $40,000 Budget For This Campaign $81,025. This includes $41,325 for Web site and database design, implementation, and hardware purchases, which will be useful for more than one year and will therefore be capitalized and depreciated accordingly. Cost-Saving Measures We plan to keep advertising costs down by targeting the most appropriate advertising methods for our business, which include online advertising, newspaper ads, and classified ads. ------------------------------------------------------------------------ **Bibliography**