Marketing and the Music Business vanderbilt R.J.P
Date Submitted: 12/31/2001 05:30:44
Category: / Arts & Humanities / Music
Length: 2 pages (475 words)
Category: / Arts & Humanities / Music
Length: 2 pages (475 words)
Marketing and the Music Business
<Tab/>Jim Halsey and Joe Sugarman spoke with our class on February 12, tying together marketing and the music industry. Halsey has had a long history in the industry, specifically in country music, working as a booking agent, personal manager, publisher, and all around innovator. For the past 28 years he has been the manager for the Oak Ridge Boys. Sugarman is well known as an innovator himself. …
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…amp;lt;Tab/>The cross marketing combination of BluBlocker sunglasses with the Oak Ridge Boys is the result of two innovators, both holding similar philosophies about how one should conduct himself in business. It is a partnership that is a model in way, as it represents the combination of two great marketers behind one unified product. And it is this reason that the Red, White, and BluBlocker tour will be a big success.
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