Marketing assignment

Marketing assignment by, Omar Abdulle - AVCE Business studies Department To be handed in by, 24th February 2003 To Marketing Lecturer - Carole Lambert Table of Content Terms of Reference/Procedures1 Marketing Strategy (the 4 Ps)1 How I used sources of Primary and Secondary Information5 PEST Factors6 How I analysed the impact of the external environment on my 6 Marketing decisions How I analysed the marketing context and decided on an6 Appropriate strategy Break even chart7 Product Life …

…axes with each divided into existing and new products. Each cell is designed to accommodate a product in its growing life. I would place the Nokia 3310 on the product development column because of its mega popularity in the past and therefore the Company of nokia still feel that their biggest seller of all time still has what it takes to compete with the rest and therefore they are willing to give this brand another chance.