Marketing case analysis of Handspring Inc.
Company's philosophy
Their vision is to design a user friendly device that can be used by the most common man.
Build a platform that provides for unique functionality, expands possibilities, and offers flexibility and personalization for consumers and developers alike.
Keep it small, simple, affordable and connected. Those are the principles that inspired the creation of the Visor.
Problems
*<Tab/>Legal issues
o<Tab/>Lawsuits filed by …
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…OS release making no need to upgrade the operating system.
Other Recommendations:
o<Tab/>Keep up with emerging technologies and industry standards
o<Tab/>Increase brand recognition, through better promotion strategies
o<Tab/>Less reliability on third party-suppliers and manufacturers.
o<Tab/>Constantly innovate and meet customers changing needs.
o<Tab/>Merge with Palm Inc.
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