Marketing plan for Seagames 2005.
1.0 Executive Summary
Sports is not just an entertainment, it enriches not only the fan, but the Filipino community as well.
Being the host of the biennial event, which take turns among South East Asian countries in years, I do find a lot of opportunities for us not just to make money out of this event, to make the Philippines popular to the world, but at the same time unite the whole nation as one. With …
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…might as well have jingle singing contest and win ticket to enter the venue for free.
6. Tie-ups with gift shops in malls, tourist spots, and private clubs as well as hotels and resorts to increase not just awareness of such events and create profit as well.
7. Discounts for bulk tickets especially students.
8. Tie-ups with corporations with team-building programs and give corporation discounts to tickets.
9. Tie-ups with credit card providers for direct mailer campaign of merchandise.
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