Marketing.
Date Submitted: 09/10/2006 02:10:01
Category: / Society & Culture / Religion
Length: 9 pages (2525 words)
Category: / Society & Culture / Religion
Length: 9 pages (2525 words)
1. Introduction:
1.1 Purpose.
The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company.
1.2 Background.
Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dominate in …
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…proton/index.php, accessed on 10th May 2005
Proton Edna, http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1, accessed on 11th May 2005.
Hein, K. (2004) "Brand week". Vol. 45 Issue 21, p24, 4p, 2 charts.
Valentine, V. & Gordon, W. (2000), "The 21st century consumer: A new model of thinking". International Journal of Market Research, Vol.42, Iss. 2; pg. 185, 24 pgs
Mercedes Benz, http://www.mercedes-benz.com/, accessed 11th May 2005
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