Marks and Spencer Case Study
EXECUTIVE SUMMARY
With multiple stores in the United Kingdom, Europe, Canada, and the United States, Marks and Spencer is a leader in superstore retail organizations. The combination of quality and price under the St Michael brand name offers customers value for their money. I have examined and evaluated the operations of Marks and Spencer, LTD including its strengths and weaknesses. I recommend the following in order to ensure continued success for the future of all …
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…to get these people into M&S stores.
7. Recommendations:
In order for Marks and Spencer to continue to be the largest and most profitable retail organization in the United Kingdom and strengthen operations in Canada and Europe, it is my opinion that Marks and Spencer implement the following:
1. Find alternative sources to supply resources to Marks and Spencer stores abroad.
2. Increase marketing efforts.
3. Strengthen existing resources, add complementary resources, and develop new resources.
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