Marks & Spencers Strategic Analysis. Report
Marks & Spencers Strategic Analysis
Report
Ordered by: Ian McKenzie
Conditions: To be structured according to the handout questions.
Author:
Dimitris Tyrikos
Date: 29th April 2002
Contents
1)Introduction
1.2)ROCE
1.3)Return on sales
1.4)Current Ratios
2)Value Chain Analysis
2.1)Inbound Logistics
2.2)Operations
2.3)Outbound Logistics
2.4)Marketing and Sales
2.5)Service
2.6)Firm Infrastructure
2.7)Human Resources Management
2.8)Procurement
2.9)Technology and development
2.10)Core Competencies and competitive advantage
2.11)The core organisational values
2.12)Marks and Spencer strategic focus
2.13)Competence in human resources
2.14)Criticism on core …
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