Marks & Spencer Case Study
Marks & Spencer
Case Study
Introduction........................................................................ Page 3
EXTERNAL ENVIRONMENT
1.0<Tab/>PEST Analysis................................................................ Page 3
2.0<Tab/>Porters Five Forces Model................................................. Page 4
INTERNAL ANALYSIS
3.0 Auditing the Resources of M&S.......................................... Page 5
4.0 Value Chain Analysis....................................................... Page 8
5.0 Analysing the Culture & Stakeholders in 1998 ....................... Page 11
6.0 Evaluation of M&S´ Strategy............................................. Page 15
6.1 SWOT Analysis..................................................... Page 16
7.0 Recommendations for future Strategies................................. Page 19
Introduction
Marks & Spencer …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…unique resources such as brand name and image, to develop new competitive advantages.
-M&S should conduct market research to find out what customers really want.
-M&S should consider appropiate market segmentation.
-Understand and treat each store as individual SBU.
-Separate the food and clothing divisions into separate stores.
-Introduce a new loyalty card for its customers.
-Increase the number of women in its top management who understand customers well.
Need a custom written paper? Let our professional writers save your time.
Not a member yet?
