Marriott International VRIO Analysis and Value Chain

Distinctive Competencies The VRIO analysis is helpful in determining if a resource or capability leads to competitive advantage (Middleton, 2004). Resources/Capabilities<Tab/>Valuable?<Tab/>Rare?<Tab/>Costly to Imitate?<Tab/>Exploited by Organization<Tab/>Competitive Implications<Tab/>Strength or Weakness Key Account Management Initiative<Tab/>Yes&…

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