McDonalds

The Dynamic Environment Historically, environmental changes are highly likely to have a significant influence on the world, its markets and its protagonists. Thus, it has always been a key factor in the success of a company to adjust to its changing environmental conditions. One reason to adapt is the fact that product innovations are so quickly seen and copied that seizing an advantage over competitors is difficult. New and formerly unknown markets emerge, which may …

…to offer its food products which adversely influence people's health if consumed on a regular basis, I do not think that it imposes a violation of the social contract. Personally, I believe that people make personal choices every day and though McDonald's failed to properly disclose nutritional contents, it is common sense that whenever somebody consumes only one certain type of food on a regular basis, this will result in negative impacts on personal health.