Media Report on Canterbury Bulldogs
SYNOPSIS The following report was commissioned by the CBFC to analyse how the Canterbury Bulldogs Rugby League team is represented in the Australian media. Two texts were evaluated in depth and it was found that the team is mainly portrayed as guilty of a recent sexual assault claim against them in both texts. Recommendations were then offered as to how the team could improve their media and public image.
1.0<Tab/>INTRODUCTION …
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…should strive to follow the recommendations, and given time, the player's careers in rugby league should return to normal.
BIBLIOGRAPHY Reinhold, L. 10 May 2004, "Girlfriend Tells Our Months of Hell", Woman's Day, pp. 33-34.
Leahy, S. 29 April 2004, "Bulldogs Fined for Sex Scandal", Courier Mail.
Freeman, T. "Canterbury Bulldogs Unofficial Fan Page", 2001, http://www.canterburybulldogs.com/ (10 May 2004) Dunbar, C. (eds) 2001, Media Representations of Individuals and Groups in Society, The Girls Grammar School Rockhampton, Rockhampton Q.L.D.
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