Merger of the Institute of Electrical Engineers, Institute of Mechanical Engineers and the Institute of Incorporated Engineers Marketing Plan Case Study.

1.Executive Summary Currently there are three major professional institutions within the UK which represent the interests of professional engineers, the Institution of Electrical Engineers (IEE), the Institution of Mechanical Engineers (IMechE) and the Institution of Incorporated Engineers (IIE). Each of these institutions represent the professional interests of engineers, both nationally and to a lesser extent internationally within their individual spheres of interest. Each institution has its own properties, academic and administration staff to execute its …

…Ross Brennan, Paul Baines and Paul Garneau, ISBN 0-333-98119-7.  The Marketing Plan - A Practitioners Guide by John Westwood, ISBN 1-850-91987-9.  Marketing Plan Development Guide by Paul Renshaw, ISBN 0-130-37755-4.  How To Prepare A Marketing Plan 4th Edition by John Stapleton, ISBN 0-566-02723-2.  The Marketing Plan: A Handbook by Marian Burk Wood ISBN 0-130-61317-7.  The Marketing Plan Workbook by James Makens ISBN 0-135-58537-6.