Movie Marketing
Date Submitted: 09/10/2006 01:34:52
Category: / Science & Technology / Computers and Cybernetics
Length: 39 pages (10646 words)
Category: / Science & Technology / Computers and Cybernetics
Length: 39 pages (10646 words)
Movie Marketing
A Report submitted in partial fulfilment of the requirements for the award of Master of Science of the Loughborough University.
November 2004
ABSTRACT
This report was initiated in response to a case study by David Jobber (2004) regarding the 'Promotional Mix Methods' used in Movie Marketing.
Through both qualitative and quantitative research methods this report has discussed the key factors in the launching of a movie successfully, the efficiency and cost effectiveness of the different …
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