New Product Public Relations Campaign: Huffman Trucking

Phase I We have chosen a product "Vegetable Based Fuel Product" (VBFP) that is timely, given high fuel costs, and easily applicable to current equipment. Moreover, we have also chosen a parent company (Huffman Trucking) that is financially solid, reputable and perfectly situated to promote a product of this sort. We are planning to introduce this new product in Costa Rica. Where Huffman Trucking has recently expanded their business overseas. New Product Description The VBFP …

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