Opportunities facing Publix Supermarkets. Part of a S.W.O.T. Analysis for Publix.

Opportunities Publix supermarkets face endless possibilities. In good standing with consumers, Publix can venture beyond the average supermarket and take advantage of many external opportunities. These opportunities include: expanding their ethnic and health related foods, installing liquor stores and increasing store operating hours and spreading development into the northern states. Other opportunities could involve offering food-tasting booths, free cooking classes and providing complimentary valet parking. The majority of Publix are located in Florida where minority …

…a major role in consumers' shopping behavior and store choices. How long it takes to find a parking spot is one aspect that can greatly influence these choices. Our recommendation would be to add a free valet parking service to those stores that have parking troubles. Employees could quickly retrieve automobiles with an electric cart system that would allow them to park on the outskirts of the lot, thus freeing up more spaces in front.