Pocari Sweat
This assignment deals with advertising and it's concepts. So to start off we'd like to explain certain terms:
Advertising is more than just a means of disseminating product information. It is a primary communication tool of our economic system and our culture. In other words it could be defined as " a purposive communication to a target market, which assists in selling by drawing attention to the characteristics of a product which will appeal to the …
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…th Edition
Marketing Management by Philip Kotler 11th Edition
Marketing HND/HNC Edexcel textbook, BPP Publishing
Websites:
http://www.google.com
http://www.yahoo.com
http://www.ask.com
http://www.otsuka.co.jp/pocari_e/pocari1.htm
http://spotlight.iridas.com/200303/colorado
www.boardsmag.com/screeningroom/commercials/?link=top
http://www.oranda.or.jp/index/english/embassy/agriculture/PDF/productmakerhit.htm
http://www.videor.co.jp/eng/jdata/market/99tvcmtr.html
END OF REPORT
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