Positioning Paper: XM Radio
Date Submitted: 09/10/2006 04:14:05
Category: / History / North American History
Length: 6 pages (1616 words)
Category: / History / North American History
Length: 6 pages (1616 words)
1. Product Information
Introduction
Satellite radio is a new emerging industry with just a pair of competitors, and XM Satellite Radio has established itself as the 800-pound gorilla of this fledging market. Fully 4 of 5 listeners subscribe to XM making it the most-listened satellite radio service with over two million paid subscribers in the U.S. today.
Features, Advantages, and Benefits
One of the primary benefits of satellite radio is that if there are one or two …
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…Retrieved from http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=504009
Jain, A. (2003, August 25). New Executive: Taking radio seriously; Programmer must help Sirius catch up to satellite rival; talk shows on tap. Crain's New York Business, 19(34). Retrieved from EBSCHost.
MyRatePlan.com (n.d). Retrieved from http://www.myrateplan.com/satellite/radio.php
Sirius.com (n.d.) Retrieved from http://www.siriusradio.com
XMRadio.com (n.d.). Retrieved from http://www.xmradio.com
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