Preview Introduction into Levis Strauss Case Study

I have chosen to look at the Levi Strauss & Company solely for the fact that I wanted to research an organization that was American born and a product that I frequently use. Founded in 1853, Levi Strauss & Company is one of the world's largest brand-name apparel marketers with sales throughout the world. There is no other company with a comparable global presence in the jeans and casual pants market. Their market-leading apparel …

…availability of the products. Levi's focus has been on improving the retail experience through exciting displays, better organization and availability of product, and by calling attention to product initiatives through aisle placement and effective point of sale materials. Levis' relied upon an advance retail concept throughout Europe. This concept is a comprehensive retail approach that gives a high degree of involvement in many aspects of the shopping experience, from choice of location to product assortment.