Pringles - Meet the pringles

1. Executive Summary This marketing plan provides a written analysis of the trends, consumer demands and markets in the snack industry and the implementation strategy Procter & Gamble (P&A) plans to put into action when launching a new product extending on the current Pringles line. The key success factors of this marketing plan are: * Growing market for low-calorie (healthier) products and exotic tastes: -The market for healthier snack products, and especially low-calorie …

…tactical marketing programs modified to reflect the unique sets of factors in each global market. The speed of the program will increase, or decrease, depending on Pringles' performance in the successive global markets that Currylisious enter. There may be variation in global and regional tastes by changing ingredients and/or the image of Currylisious (depending on the area). This variation will increase production cost, but it will also increase customer satisfaction, as well as sales.