Procter & Gamble and the China Market
The Chinese market today is one of the hottest emerging markets in the world. After many years of isolation, China has finally decided to open up to the world and let foreign investors in. Inspired by the new opportunities in China and the tremendous growth of China's economy during the last few years, investors from U.S. and other countries are rushing to take positions in the Chinese markets.
China has become a mass market, …
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…increased profitability.
Building Brand Equity. 9 July 2004.
http://www.pg.com
Why Distribution is Key to Marketing in China .
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Proctor & Gamble Buys Out Remaing Hutchison Stake in P&G China Joint Venture. 10 July 2004.
http://www.china-ready.com
Cosmetics and Toiletries in China. 10 July 2004.
http://euromonitor.com
Cleaning Up: P&G Viewed China As a National Market and is Conquering It. 10 July 2004.
http://learn.berkely.edu
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