Public Relations Campaign.
Date Submitted: 09/10/2006 02:28:43
Category: / Entertainment / Movies & Film
Length: 21 pages (5888 words)
Category: / Entertainment / Movies & Film
Length: 21 pages (5888 words)
Public Relations Campaign - Riordan Manufacturing Embraces Diversity
Table of Contents
Public Relations Campaign<Tab/>1
Executive Summary<Tab/>3
Introduction<Tab/>4
Current Situation Research<Tab/>4
Public Relations Issues<Tab/>4
Target Audience<Tab/>6
Ethical Implications<Tab/>8
Market Research<Tab/>8
Campaign Strategy<Tab/&
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worldwide web September 25, 2005. http://www.embracingdiversity.org/diversity.htm
Lattimore, Dan., Baskin, O., Heiman, S.T., Toth, E., Van Leuven, J.K., (2004) Public Relations, The Profession and The Practice. McGraw Hill
Macnamara, Jim; (2004) Adding up the value of PR, Total Communication Measurement, Nov. 2000, Vol. 2, Issue 10, retrieved October 13, 2005 from: http://www.weblinks3.epnet.com/citation.asp
Virtual Organization 2003-2004. Retrieved from University of Phoenix September 25, 2005. https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/PortBus.htm
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